Analysis of market prospects for bakery products based on the ranking of bakery producers in the region

According to the result of study based on a comprehensive multidimensional comparative assessment and rating Vologda enterprises – producers bakery products participating in system voluntary certification food "Real Product", authors have analyzed prospects for development this industry region. They used following research methods: questionnaire survey methods, overall assessment, assessment. The is results specially organized marketing consumer preferences. This article presents key aspects authors' commodity analysis economic potential position consumers as factors sustainable enterprises. As validation proposed methodology rating, which includes financial condition subjects preferences, researchers carried out qualitative characterization Product" brand actors engaged production products. revealed structural features group terms their influence regional market. identified main problems enterprises-producers products, noted demand from local consumer, stated ways solve identified.